LOCATION: Online Webinar   |   DATE: October 24, 2023   |   TIME: 5:00–6:30 pm Eastern

Join us with Urban Strategies | LandUseUSA for a quick refresher on the Target Market Analysis (TMA) approach to housing and retail studies, plus a 2023 example from Downtown Lansing, Michigan (30 minutes). Then, learn from Shophouse Studio on how to apply STEP Cards © and translate local opportunities into attainable building formats for small scale developers. We will show you how to STEP beyond the analytics with creative strategies for building small scale projects and achieving incremental success (30 minutes). This session will include time for questions and answers (30 minutes), plus TMA takeaways for participants who complete a survey afterwards.