Stories Make Us More Human: An Interview with The Hearth's Mark Yaconelli

We want to be connected, and stories do that. Stories make us more human.
— Mark Yaconelli, Founder and Executive Director, The Hearth Community

Founded in 2010 in Ashland, Oregon by Mark Yaconelli, The Hearth builds community using storytelling, music, reflective listening, and community service.

Aspects of a Hearth event are reminiscent of The Moth, the popular live event and radio show, but, as you’ll see below, the two are different in important ways. As described on The Hearth’s website, “The Hearth is committed to transforming residents into neighbors, enemies into friends, and towns into communities…Ultimately, we believe that gathering to share stories is one of the deepest, transformative, and most pleasurable activities we do as human beings.”

The Hearth has facilitated storytelling projects throughout the U.S. and U.K. They have worked with traumatized communities, including the town of Roseburg, Oregon after a mass shooting at a local community college, as well divided communities and communities suffering racial tensions. The quarterly Ashland events are rebroadcast on the local community radio station. The Hearth also recently launched a Certificate in Community Storytelling.

This short interview was conducted in 2015 by John Pattison, now the Strong Towns Content Manager. Though several years old, the interview provides additional context for today’s article “Bridging Divides with Storytelling.” The full interview can be found here.

What does the popularity of storytelling programs like The Moth and The Hearth tell us about who we are and the time we’re living in?

We’re living in a time of loneliness. People feel alienated from one another. We have increased our connection to technology but in some ways those technologies have left us feeling more alone. As we get more high-tech, there comes a desire for more “high-touch.”

But it’s rare for us to share physical space anymore. We’re seeing a decline in some of the traditional institutions that used to help build intergenerational relationships — Elks Club and Lions Club, for example, as well as mainstream churches. So there is an increased longing to be connected to other people, because we are social creatures.

We want to be connected, and stories do that. Stories make us more human. They bring us to our senses in a way that other ways of connecting don’t always do. Stories are like a little transportation system. Neuroscientists are discovering that the way your brain processes a story you are telling, stimulates the same part of my brain as I listen to it. When you tell me something scary, my adrenaline goes up. I feel it. In some ways, I can join you in your experience.

How is community storytelling different from what people might be familiar with from programs like The Moth?

The Moth has to focus on entertainment; they often work with storytellers for one to three years before featuring their stories. Community storytelling is about seeing your neighbors. It’s about sharing a social space, being in the same room together. “Here comes Bob, the cashier at the grocery store. Next up is a receptionist from the lumber company. After that is a stay-at-home mom.” These are people I see around town. The stories change how I feel about where we live, the people that live around me.

With community storytelling, we start with people telling stories — but then we have a response too. We’re inspired to give back. Every audience member contributes five dollars to that night’s featured nonprofit. There is always an invitation in story, some kind of new awareness, some new reaction, an invitation to respond. We try to make that possible by drawing out the generosity that rarely gets tapped in social settings anymore.

At The Hearth, there is an education process we go through. I help people recognize that what is happening at these events is only one-part storytelling. There’s also the music. There are the 18 people who showed up early to set up chairs, as well as the 20 people who made snacks and concessions. Four people volunteered to work the door. The nonprofit is there to share with us what they are up to and how they’re addressing problems in our area. These all come together to make the event work.

What impact can community storytelling have on a community? How have you seen this play out in Ashland?

People respond when they feel more connected to their town. They are more compassionate toward others when they hear stories from their neighbors. They realize that everyone has a story. Everyone has suffered, everyone has struggled. They see that there is bravery and courage in their neighbors. There’s also humor and graciousness in people. You hear this in the stories.

People who come to The Hearth tell us that they feel more compassionate. They give more grace to others in town. Whether we’re standing in line at the grocery store or waiting in traffic, we realize that the people around us have a story too. We want to give our neighbors the benefit of the doubt.

Top photo courtesy of Mark Yaconelli.