Why is it that in the U.S. and Canada, we're always being told that we can't justify the ridership for transit projects? And why is it that when we do build transit, it struggles to gain riders?
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Schools across the U.S. are experiencing a bus driver shortage, but the root cause of this issue has less to do with the COVID pandemic than one might think.
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How does a transit agency in a car-dominated suburban city double its bus ridership in only twelve years? Through a smart, iterative strategy of placing small bets and learning from the results.
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